The Open Connectivity Foundation is Simplifying the Smart Home
OCF—with the help of companies like SURE Universal—is simplifying the smart home : Rob Stott
For all of the excitement in the tech world around the potential of the smart home, consumers haven’t been so quick to adopt the technology into their homes. According to research from Parks Associates published earlier this year, more than 100 million U.S. households did not have a smart home device as of the end of 2016. That’s out of a possible 117 million. That means smart home market penetration is around 14.5 percent right now. The numbers have been climbing, but not at the pace that analysts expect.
There are myriad reasons why this might be the case—privacy chief among them. But if there were one non-privacy-related thing holding back wider smart home adoption today, I’d put my entire life’s worth on the simplicity chip.
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