Brands should focus on digital improvement more than innovation in 2018, say consumers

A new survey has revealed that many consumers want brands and businesses to improve their current digital products and services rather than rushing to introduce new ‘on-trend’ digital offerings in 2018.

The survey, carried out by digital agency Code Computerlove as part of its annual trends forecast, found that 38% of consumers polled said they were looking for improvements over new innovations and better integration between the various devices next year.

Only 17.7% said they were looking for ‘something they haven’t experienced before’ from their digital experiences in 2018. The survey also explored consumer appetite for some of 2018’s most talked about digital technologies and those predicted to be the biggest areas of growth in the coming year. read more