How Big Data & Location Intelligence Is Changing The World

There’s no doubt that the explosive rise in the number of smartphones has changed the world as we know it. The increased number of sensors and connected devices has produced mountains of data. This is being used to transform the way that we live our lives.

IoT, location data, location intelligence, big data. Whatever your name for it, it’s hard to dispute the potential across a variety of industries

It’s now apparent that granular location data can provide unprecedented insight into the offline world. More businesses are realising the value of mobile location data and the impact it is having across the globe.

As we move away from unreliable data sets, sensor-driven accurate data sets are taking centre stage. This kind of accurate data has many applications. But I’d like to look at some that are having the greatest disruptive impact.

• Business intelligence
• Infrastructure and planning
• Marketing and advertising
• Segmentation
• Personalisation
• Customer experience
• Attribution
• AR
• Optimising the supply chain

Privacy and transparency

In this way, it’s our responsibility to communicate the value of big data and location intelligence to the user. It’s having a huge positive impact across the globe, and that’s just more reason to get the privacy part right.

Original Posted : https://datafloq.com/read/how-big-data-location-intelligence-changing-world/4713